Introduction -search engine optimization (optimizer) - SEO 

SEO is short for Search Engine Optimization or search engine optimizer.

Whenever you Enter a Query in a Search Engine and hit 'Enter' you get a list of web results that contain that query term. Users normally tend to visits websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique which called Search Engine Optimization (SEO).


Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitor to a website by obtaining a high-ranking placement in the "Search Results Page of a Search Engine (SERP)" -- including Google, Bing, Yahoo and other search engines.
 SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO thus helps you to get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about search engine optimization - - What is it, How does it work and differences in the ranking criteria of major search engines. Search Engine Land's Guide To SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing.

It is common practice for Internet users to Not Click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user. SEO is typically a set of "White hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.